15 Frozen Food Brands That Defined The '90s
Every decade has a food that defines it. Whether it's the T.V. dinners of the '50s, excessive food trends of the '80s, or the wellness craze of the 2010s, one bite of an iconic food always instantly takes us back in time. The 1990s were no exception. With the decline of the classic American T.V. dinner, the rise of some iconic fast-food options, and some objectively wild food pairings (nothing beats the two-ingredient mac and cheese with hot dogs comfort meal), the '90s were definitely a decade to remember food-wise.
If there is one trend that truly captured the spirit of the '90s, though, it was frozen food. Perfected since the 1950s and perfected for the busy lives of late-20th-century Americans, frozen meals offered convenience in every form, offering full dinners, after-school snacks, kid favorites, and "healthy" options. No matter what you were craving, there was something in the freezer that hit the spot.
And while some of these meals might not look as appetizing as we remember, there's no denying the nostalgia of a frozen, pizza-flavored anything. To help bring you back, we put together a list of frozen food brands that defined the '90s.
1. Kellogg's Eggos
Breakfast enthusiasts know that waffles are a special morning treat. If you've ever made waffles from scratch, you know they can be time-consuming. Enter Eggo, the iconic '90s breakfast staple that solved the problem with one brilliant idea: frozen waffles you could pop straight into the toaster. Produced by Kellogg's, Eggos made breakfast (or any-time-of-the-day waffles) quick, easy, and delicious.
For many kids in the '90s, Eggos weren't just any food. Fans still reminisce about their favorite flavors in the grocery aisle. Eggos were so iconic in the '90s, that nostalgia is part of its brand. Some of Eggos products today are marketed using reenactments of classic '90s commercials.
If reading about Eggos is making you feel nostalgic, don't fear because you can still get this '90s staple. Today, you'll find the original flavor alongside new twists like protein-packed or mini waffles. And if you're feeling creative, try using them in a new way to elevate your breakfast. Some classics really do stand the test of time.
2. Ellio's Pizza
There may be no frozen food more iconic than frozen pizza, and few brands embody that legacy quite like Ellio's. One of the first to bring pizza from the oven to the freezer aisle, Ellio's Pizza captured '90s pizza lovers with its signature rectangular slices and perfect reheat, bake, touting crisp edges, gooey cheese, and an unmistakable Ellio's aroma from the oven. Ellio's Pizza fans claim that they used to eat the product every day as a kid. The brand was so iconic, that for many fans, Ellio's wasn't just pizza: It was a category of its own.
As one nostalgic eater put it, "It didn't taste like pizza. It tasted like Ellio's. And I loved it. Best food to ever come out of a toaster oven." Though the brand has changed ownership since the '90s, Ellio's Pizza continues to lean into its nostalgic charm with the slogan, "Loved it then, love it now." Even though it's far less abundant than in the '90s, it's still available to purchase in many states.
3. Kraft Heinz's Bagel Bites
If you grew up in the '90s, chances are Bagel Bites were your go-to after-school snack. Owned by Kraft Heinz, these bite-sized bagels topped with pizza fixings were the ultimate mashup: part bagel and part pizza. Flavors ranged from classics like cheese and pepperoni to more adventurous varieties like garlic bread and extreme nacho. Best of all, though, they were ready in minutes. You could just pop them in the oven or microwave and snack away.
Bagel Bites were part of a ritual. Online '90s forums bond over this comfort moment, featuring a plate of mini pizzas and a favorite T.V. show. The nostalgia for Bagel Bites runs so deep that fans have even immortalized the snack in paintings and online tributes.
Bagel Bites are still available, or if you want to put your own twist on them, you can make a homemade version. Foodies on the internet have been celebrating this nostalgic creation by recreating this iconic food in modern ways. Whether buying or making, though, it's worth trying this snack again for a hit of nostalgia.
4. Totino's Pizza Rolls and Party Pizzas
Few brands dominated the '90s frozen pizza scene like Totino's. With a brand name almost as famous as its iconic products, Totino's had a couple of hits that helped it define the decade.
Totino's most famous product is its legendary Pizza Rolls. Bite-sized, crispy pockets filled with tomato sauce, cheese, and classic pizza toppings, the Pizza Roll is everything you'd want from a pizza in one convenient bite. While the original flavors kept to traditional pizza flavors, Totino's eventually expanded into other twists like orange chicken. Whatever variety is chosen, though, one thing that's true is that the snack has become immortalized in '90s culture. Users on Reddit and Facebook have created nostalgic '90s artwork and posted countless internet tributes celebrating that unforgettable experience of burning your mouth on molten pizza filling.
Beyond Pizza Rolls, Totinos also had another '90s classic: the iconic Party Pizza. The Party Pizza was another '90s freezer staple featuring a thin-crust, single-serving pie that offered a quick, budget-friendly way to satisfy pizza cravings. Originally round (and according to Reddit users, best rollable burrito-style with a side of ranch), the Party Pizza now comes in a square form, but the nostalgic flavor remains the same. Whether you're popping a batch of Pizza Rolls or heating up a Party Pizza, Totino's is proof that some '90s frozen classics will live on in history.
5. Hot Pockets
There is almost nothing more nostalgic than burning the roof of your mouth on a Hot Pocket. Hot Pockets are a savory, turnover-like creation filled with a variety of toppings. From breakfast flavors to classic sandwich fillings and pizza-inspired varieties, Hot Pockets have something for everyone.
Whether you were a kid home alone after school, a parent feeding a crowd, or just someone looking for a meal that felt a little more substantial than junk food, Hot Pockets were the freezer essential. Hot Pockets still exist although they began dropping in popularity in the early 2010s. Some Hot Pocket lovers have even claimed that Hot Pockets have changed and aren't the same quality food they used to be. Still, some of us who lived through the '90s are fantasizing about that delicious, steamy goodness.
6. Stouffer's French Bread
The '90s obsession with frozen pizza knew no bounds, and Stouffer's found its own way to join the phase with its iconic French Bread Pizza. Instead of a traditional crust, Stouffer's swapped in crispy French bread, creating a heartier, crunchier slice. Beyond the bread, the brand kept things simple: classic cheese, pepperoni, and a few meat-topped varieties.
While Stouffer's French Bread Pizza fit neatly into the decade's pizza phase, it also helped define another era-specific trend: French bread. One Reddit user fondly made a post remembering "the French bread era of 1990," and other users chimed in about how they missed buying Stouffer's straight from outlet stores.
Though Stouffer's isn't the household name it once was, its legacy still lives on in freezer aisles and households of its fans. Another fan on Facebook admitted that while they might taste a little different now, the comfort remains the same. Warm, crispy, and nostalgic, Stouffer's French Bread Pizza remains a defining flavor of the '90s.
7. Van de Kamps' Fish Sticks
Even if you weren't a big fish person, you may have grown up eating it in stick-form back in the '90s. Fish sticks, most famously produced by Van de Kamp's, were a freezer staple that bridged the gap between kid-friendly and adult-approved. At their core, fish sticks are simply white fish (usually cod or pollock) shaped into neat rectangular pieces, breaded, and ready to bake or reheat in minutes. Originally invented to make seafood more palatable for more consumers, this food gained icon status in the '90s as a frozen staple.
For many, fish sticks were more than just dinner. Parents loved how quick and affordable they were, and kids loved dunking them into ketchup. One nostalgic commenter on Facebook recalled that fish sticks "kept us from going hungry as kids" and reminisced about cooking Fish Sticks on their family's rusty baking sheet. Regardless of whether or not you're still a fan, one thing that's for sure is that the fish sticks dominated the '90s frozen food scene.
8. Kid Cuisine
While a lot of frozen '90s foods were more snack than food, Kid Cuisine provided the whole package: A meal, complete with an entrée, side, and dessert, suited for kid's picky tastes, was relatively cheap, and was conveniently made by throwing in the microwave. What else could you want? The brand promised a full meal experience, even if it wasn't always perfectly cooked. As many fans fondly recall, some parts came out very hot while others stayed suspiciously cold. All of this was part of the memory.
One user on TikTok claims that she was "literally raised on Kid Cuisine" and still gets them occasionally for a nostalgic dinner night. While Kid Cuisine still exists today and definitely hits a nostalgic chord, many '90s kids who have revisited it say it doesn't quite live up to their fond memory. Some have even tried serving it to their own kids, only to find the next generation less impressed. Still, Kid Cuisine remains a symbol of '90s childhood (even with microwaved imperfections).
9. Stouffer's Lean Cuisine
Lean Cuisine was another full-meal product of the '90s, except this one was made for adults, not kids. Also owned by Stouffer's, these fully microwaveable meals promised a healthier, portion-controlled option that could go from freezer to table in minutes via your microwave. Marketed toward busy adults on the go, Lean Cuisine became synonymous with convenience and calorie-conscious eating.
The brand embodied both the best and worst of the frozen food era: quick, reliable, and modern, yet undeniably processed. Commercials from the '90s highlighted "fresh" ingredients being transformed into neat frozen trays, ending with smiling actors flexing their muscles to prove just how healthy their meal supposedly was.
Over the years, Lean Cuisine has cultivated a loyal following of nostalgic fans. Entire Reddit threads are devoted to identifying discontinued favorites from the '90s, and some commenters even insist that Lean Cuisine tastes exactly the same today as it did back then. Decades later, the brand still holds its spot in the grocery store freezer, and can boast as one of the few surviving icons of the '90s frozen food phase.
10. Klondike's Choco Taco
It's not the '90s without some iconic ice cream truck desserts. One of these iconic treats was the Klondike Choco Taco. As the name suggests, Klondike's Choco Taco was a genius blend of creamy and crunchy, essentially, an ice cream treat cleverly shaped like a taco. Each one featured swirls of vanilla ice cream and chocolate swirl tucked inside a folded sugar cone shell, coated in a thin layer of chocolate, and sprinkled with chopped peanuts. The brilliance of the Choco Taco was how balanced it was with every bite delivering a perfect mix of texture, flavor, and fun.
Wildly popular throughout the '90s, the Choco Taco became a staple of ice cream trucks, convenience stores, and summer afternoons. Unfortunately, over the years though, demand lowered, and in 2022 Klondike officially discontinued the iconic treat much to the heartbreak of nostalgic fans.
The Choco Taco's cultural impact, however, is undeniable. When news of its discontinuation broke, tributes flooded nostalgic '90s internet forums. Discontinued or not, the Choco Taco remains one of the most inventive and iconic frozen desserts of the '90s.
11. Pillsbury's Toaster Strudel
The '90s loved handheld pockets, and Pillsbury offered a delicious, sweet option with its Toaster Strudel. Pillsbury Toaster Strudel offers the perfect combination of flaky crust, a gooey, fruity filling, and a smooth frosting to finish everything off. A true '90s kid breakfast, Toaster Strudel came in clutch, providing a warm, freshly cooked pastry with the convenience of being able to be heated up in your microwave or oven.
One Reddit user claimed that while growing up in the late '90s, they used to eat one at least every morning. Others chimed in reminiscing and playing fun about the time when eating essentially dessert for breakfast was acceptable.
Toaster Strudel still exists, now in a variety of flavors, but many claim that they just don't measure up to how they were in the '90s. Several Reddit users reflecting on the iconic breakfast say that the treat just doesn't taste like how it used to. Sometimes, when feeling nostalgic, it's best to just leave the snack be as a happy memory.
12. Flintstones Push Ups
If you grew up in the '90s, chances are "The Flintstones" were part of your everyday world. Whether watching reruns of the original 1960s cartoon or the live-action film released in 1994, or consuming the iconic Flintstones Push Ups, the stone-age family was everywhere, and their popularity extended far beyond T.V. screens into the freezer aisle.
Flintstones Push-Ups, the fruity, sherbet-style ice cream treats inspired by the beloved cartoon characters, were an ice cream treat that defined the '90s ice cream and dessert scene. Each one came in a brightly decorated cardboard tube, featuring characters from the show, and to eat it, you'd push up from the plastic bottom, making it not just a frozen snack but also an experience.
For many kids, these treats became just as iconic as the show itself. As one nostalgic Redditor put it, "I don't think people today would really remember the cartoon without it being associated with vitamins and push pops." Another user reminisced,"I can still taste these, especially with the cardboard," perfectly capturing the nostalgia. Though Flintstones Push-Ups were discontinued in 1997 as the franchise faded from popular watching, their mark on the '90s frozen food scene definitely lives on.
13. Purdue's Dino Nuggets
Not all chicken nuggets are created equal (in fact, we even ranked them). Science can't explain it, but chicken nuggets just taste better when they're shaped like dinosaurs. It's hard to imagine a world without Dino Nuggets, the deliciously crispy, prehistoric bites that defined countless childhood meals, but they first stomped onto the scene in the early '90s and quickly became a cultural icon.
Dino Nuggets' inception dates back to 1991 when Perdue released the first batch of dinosaur-shaped chicken nuggets in anticipation of "Jurassic Park." Assisted by their whimsical shapes and the decade's dinosaur obsession, Dino Nuggets created a culinary experience that helped engrain them into the '90s culture. Some users on Facebook have reminisced about the ways they would play with their Dino Nuggets on the plate.
Unlike many frozen foods from that era, Dino Nuggets have stood the test of time. They're still found in freezer aisles and the kitchens of those who grew up with them. Redditors continue to post photos of their favorite dino-shaped meals, debating the best reheating methods and sharing in the joy of a snack that has luckily never gone extinct.
14. Fla-Vor-Ice
It's a sweltering summer day in the mid-'90s, and you're sitting poolside with friends when someone's mom cracks open a cooler. Inside are rows of brightly colored Fla-Vor-Ice, otherwise known as Otter Pops, freeze pops, or any number of regional nicknames. Whatever you called them, these artificial fruit-flavored, stick-less popsicles defined what summer tasted like in the '90s.
Fla-Vor-Ice stood out for its simple, no-stick design. You'd snip off the top and slurp the frozen treat straight from the plastic sleeve. Even better, they were sold unfrozen, extra-convenient, meaning you could toss a liquid box of promise into the freezer and watch them transform into icy perfection a few hours later.
Fla-Vor-Ice had its heyday in the '90s, and the brand still leans into that nostalgia. A recent Instagram campaign for Fla-Vor-Ice used the hashtag #90sKidSummer to remind everyone of that first icy bite. On TikTok, users share vintage Fla-Vor-Ice commercials under tags like #nostalgiatok and #1990. While they might not be quite as common now, Fla-Vor-Ice endures as a sugary, freezer-burned popsicle, nostalgic for simpler times, and its true fans aren't ready to let that memory melt away.
15. Jell-O Pudding Pops
If fruity pops weren't your thing in the '90s, you might have been reaching into the freezer for Jell-O Pudding Pops. These creamy, pudding-like popsicles stood out in the frozen dessert aisle, offering something richer and more indulgent than their fruit-flavored counterparts, winning over the hearts of '90s kids everywhere, and defining the '90s frozen food legacy.
Even though they've been gone for over 20 years, Pudding Pops remain a deeply nostalgic symbol of '90s culture. One Reddit user summed it up perfectly, "As soon as I saw the picture I tasted it in my mind... I remember eating them slowly to savor every bite." Another fan shared on Facebook, "Those things are literally the one '90s snack that I'd almost kill for. What did they put in those?! They were delish!" Sadly, despite the devotion, Jell-O discontinued Pudding Pops in the early 2000s.
If you're still craving that creamy nostalgia, you can easily recreate pudding pops at home using classic Jell-O pudding mix. Sometimes you've got to bring the nostalgia back to you.