The One Discontinued Sandwich Burger King's CEO Wants To Bring Back To The Menu

Fast Food behemoth Burger King has established a resounding worldwide presence largely thanks to their flame-grilled burgers. But, the man at the helm of the company indicated an item he would like to see make a return is their grilled chicken sandwich. In fact, Burger King president Tom Curtis told the New York Post, "It's hard to find a really good one right now!"

Burger King has always focused on product differentiation with their flame-broiled sandwiches and extensive customization with campaigns like "Have It Your Way." Bringing back the grilled chicken sandwich would fit squarely with those two objectives since it also benefits from the flame-broiled treatment and you can order it prepared to your liking. Curtis's executive opinion and customer demand may indeed be turning the tide towards a grilled chicken return, as word on the street is that Burger King is currently testing it in select markets in California.

Whether you prefer a Whopper, the top-ranked Dragon Flame-Grilled Whopper, or would happily order a grilled chicken sandwich if it makes an official reappearance, one of the best ways to ensure you get a fresh and hot version is to order it "hot off the broiler." This is the BK-speak equivalent of Krispy Kreme's "Hot Light" that means the freshest food is headed your way stat.

Beyond getting your mitts on sandwiches that have just been made, you can also customize just about every aspect of BK offerings from the toppings to sauces and even the bun. This holds true whether the sandwich features a burger or chicken. While many rank Burger King's Original Chicken Sandwich as their best chicken offering, the chicken in this sesame bun wrapped beauty is actually fried.

Bringing back the grilled chicken sandwich aligns with the company's fresh off the broiler play and is a healthier option to boot, which may just be enough to sway the powers that be to make it so (again). To further tip the scales, grilled chicken enthusiasts could try to weigh in via Burger King's customer Listening Initiative that offers unprecedented direct access to president Curtis so that the people's voice is heard.