Move Over Dollar Tree: Why Some Shoppers Are Choosing This Budget Store Instead

For years, Dollar Tree has been the obvious answer for cheap household buys, party supplies, and last-minute essentials. But lately, some budget shoppers are looking beyond the $1.25 aisle — not because they want to spend more, but because they want their homes to look a little better without a full makeover. That's where PopShelf comes in. It's less of a place you run into for necessities and more like a store you actually browse. 

While Dollar Tree is great for basics, PopShelf leans hard into trend-driven decor, crafts, and seasonal items that already look styled. Think candles that don't scream "budget," storage that doesn't need disguising, and the kind of supplies that allow you to DIY more style into your kitchen without a ton of extra effort. The catch, of course, is price. Despite being owned by Dollar General, PopShelf isn't locked into Dollar Tree's ultra-low pricing, and though you'll certainly find a few items going for a dollar, most cost a few dollars more — think a lid storage rack for $5, a wood serving tray for $12, or a $25 wooden nutcracker. 

For shoppers who care about aesthetics, that trade-off can make sense. Instead of buying something cheap and trying to upgrade it later, PopShelf offers items that feel more finished right off the shelf. It's still affordable — just aimed at people who want budget-friendly style, not just budget-friendly stuff.

The easiest way to decide between a stop at PopShelf versus Dollar Tree is to consider what you're shopping for. Dollar Tree still wins when it comes to basics and repeat buys, especially if you know the Dollar Tree shopping tips and tricks. It will always come out on top for being practical, predictable, and great when you need a lot of something for very little money. PopShelf, on the other hand, is more about browsing and discovery. Yes, you'll find pantry staples and cleaning refills, but you're more likely to lose yourself in the decor, craft supplies, and small home accents that feel intentional. It is a better stop if you're decorating, organizing, or working on small upgrades, and the slightly higher prices could actually simplify decisions: if you're buying fewer things, they're more likely to work together visually.

This is similar to how people think about Dollar Tree versus Family Dollar — Dollar Tree still appeals to shoppers who want clear pricing (despite recent price increases) and straightforward value, while other budget stores attract people looking for selection, convenience, or a more traditional retail experience. PopShelf fits into that second category, offering a curated feel without fully stepping out of budget territory. In the end, most shoppers likely haven't replaced Dollar Tree with PopShelf; they use both. Dollar Tree is still the move for essentials and quick wins, while PopShelf makes sense when style matters just a little more than saving every possible dollar. It's a matter of whether you're shopping out of necessity or inspiration.