Why Japanese Dark Chocolate KitKats Are Marketed Toward Adults

Japan is home to several creative chocolate candies like and the , but one brand carries a special reputation in the United States and overseas. The iconic, splittable KitKat wafers are a delight anywhere in the world, and you'll notice a few key differences in each country's packaging. For instance, .

The come in a sleek black wrapper with "otona no amasa" written on the front, which translates to "sweetness for adults." This might seem confusing at first, considering that there isn't any alcohol or caffeine added to the . Rather, the marketing appeals to a mature audience with a developed palate because these store-bought dark chocolates are far too bitter for most children to enjoy. Young children are indeed in to at first. No wonder dark chocolate is considered a refined, or even romantic, gift among adults — little ones just don't like it.

KitKat Japan has gone out of its way to label the dark chocolate as mature because most of its flavors do appeal to children. KitKats as a gift whenever they have upcoming exams, and they'll likely appreciate a sweet treat more than a bitter one. Kit-Kat is pronounced as The word " Gifting a KitKat to a student is a This is also why some people eat katsu cutlet dishes s.

You're never too old for candy, so perhaps KitKat's dark chocolate is a way to encourage working professionals to succeed as well. such as matcha, white chocolate, raspberry, and strawberry have been featured in the "sweetness for adults" line because they're also less sweet than the standard KitKat array. While , you can make KitKats at home with three simple ingredients.