Growing up in Columbia, MO, Zesto soft serve ice cream has always been a legendary spot in summer time, and indeed my first job outside of babysitting was for Zesto when I was 15. The main one was/is in Jeff City, MO right in front of the Central Dairy plant.
The one in Columbia closed some years back, reopened under new mngmt (the one I worked at), closed, reopened again under new mngmt, and I've lost track since moving.
Anyway, driving in Omaha the other day I saw an old style Zesto open (though closed for the season).
Anyone know more about this? Is/was there a greater range than Jeff City and COlumbia? How is this franchised? Is it popular and/or good in Omaha? I'm guessing yes on the first as it's still open.