I live a frugal life, I don't have a tricked out kitchen, travel to Europe or even eat out at expensive restaurants. But I am fortunate enough to be able to afford small pleasures in life such as ponying up $1.19 versus 99 cents for a container of premium Liberté Yogurt to enjoy as my go-to lunch on workdays.
Didn't think too much of it (should have!) when the Liberté yogurt at my local Whole Paycheck had gone up to $1.29 and had new cheapo packaging. It was still 6 oz, it was Friday and I was tired after a long day at work.
So today I grab a strawberry of the batch I bought on Friday and to my horror when I ripped open the container at lunch, I saw right way it had been reformulated and was no longer a product of Quebec, Canada but Denver, CO. One mouthful and I had an awful taste of pectin and CHERRY. Yes to add insult to injury, there wasn't even strawberries in my strawberry yogurt. I couldn't even finish the container, it was nasty, nasty stuff.
A quick google confirmed my worst fears, General Mills bought out the Canadian manufacturer in the hopes of propping up their failing yoplait brand and is now manufacturing my beloved Liberté at their US yoplait plant.
Granted a company can do whatever the heck they want to but geez, did General Mills really think we're such morons as to be taken in by a venerable brand name now hiding cheapo yogurt? I cannot fathom why they felt this would be profitable move. Did they learn nothing from the New Coke Debacle?
Forgive me this rant, I know that there's far more serious issues in the world but we as consumers need to take a stand on crap maneuvers like this.