Finally had a chance to go last night. Fast food place with healthy Asian is the concept. Menu is divided into appetizer type dishes, rice dishes and noodles. Latter two are basically build your own (first place I've seen where pork is more expensive than shrimp). Tried egg rolls which were decent, filling was light and dip sauce was good, but $4 for two is a lot. Had to try Korean style chicken wings. Flavor was good but since they arrived in a box they got a little soggy and $7 for 4 is pretty steep. Finally had ginger scallion noodles with galbi (marinated short rib). Seems similar to recipe in Momofuku cookbook. Noodles were good but addition of short rib was a joke and the add'l $5 meant four meager pieces of meat (bone attached). $12 for that dish.
You pretty much get the recurring theme here, food is tasty but prices are way out of whack. Also, serving food in to go boxes (i) makes eating noodles difficult as the leaves of the boxes stick out every which way and (ii) fried items served in closed boxes start steaming and get soggy. We'll see how they make out.