Chowhound Presents: Table Talk with Yotam Ottolenghi and Helen Goh of Sweet: Desserts from London's Ottolenghi | Ask Your Questions Now ›

Food Media

Restaurant Makeover [moved from Ontario board]


Food Media 8

Restaurant Makeover [moved from Ontario board] | Feb 23, 2007 05:14 PM

I was watching this show tonight. The feature restaurant was Stoney's Bar and Grill.
Of course the show featured the usual contrived nonsense with going over budget and deadlines, and bickering between the designer and the workers, but what really stood out on this episode is that these guys are treating other peoples' money like their own play money.

What they created was no where close to what the owners wanted.

The worst part was David Adjey.
He trashed the entire menu. Guaranteed to alienate dedicate clientele.
Why would you want to push out your regulars when business is already on the downslide?
So Adjey scraps the menu on which every item was in the $5-$20 range and makes a menu with things like a lobster stuffed baked potato that would have to be sold for at least $12. An appetizer more expensive than most of the main courses on the previous menu.
He also added center cut veal chop and center cut pork loin and other things that would be crazy expensive to put on a bar menu.

I thought to myself, this is a joke. There is no way the old clientele will put up with the massive increase in prices and the new menu was nothing spectacular that it would draw clientele. So I decided to have a look at their current menu. Sure enough, not a single item that Adjey put on the menu was still there, and pretty much all of the old menu items had returned.

I wonder if RM will ever have the guts to do a series of follow up shows on all of the restaurants they did?

Want to stay up to date with this post?

Recommended From Chowhound