I'm a big fan of Italian bitter sodas like Chinotto and Limonata, but I can't figure out Sanbitter. It's bright red and comes in a charming little bottle- and it's powerfully bitter. So much so, that I wonder if it's meant as a mixer for cocktails.
Does anyone know if you're supposed to drink Sanbitter straight? If not, then what sort of concoctions work well with it?