My wife and I eat at Oyama's on 1st between 12th and 13th at least once a month, and sometimes a couple times a week. We're always satisfied with the quality of the sushi and we never cease to marvel at how low our bill is. Last night, just to mix things up, we ordered the una don. It came with a huge piece of eel and very satisfying sticky rice for just $5.95. So why aren't more people eating there? I've never seen the place full. I know it doesn't have the vibe of other East Village places. And I've never had the uber-gourmet sushi, so I don't know how Oyama compares to that. But for your basic fish wrapped in seaweed and rice, it seems like so long as the ingredients are fresh (they are) and they roll to order (they do), that Oyama's sushi would have to be as good as anyone's. I'll be really disappointed if this place doesn't make it.