Food Media 6

it's about money: "average check"?

alkapal | Jun 8, 200803:59 AM

this list of top 100 independent restaurants was interesting in many respects.

for example, the article begins: "The 100 highest-grossing independent (non-chain) restaurants in the United States had combined 2007 food-and-beverage sales of $1.53 billion, a solid if not spectacular 4.8% increase from the $1.46 billion total for last year’s Top 100 Independents. This year’s total is nearly 31% greater than the Top 100’s $1.17 billion sales in 2000."

one thing that particularly got my attention was the (imputed?) "average check" amount.

in dc, old ebbitt grill is shown to be the top grossing resto in town. i was surprised to see that the average dinner check at old ebbitt was only $24.00. that seems really off. from the intro: "The average dinner check for this year’s Top 100 was $64.73, a 10% increase from the $58.82 average for last year’s list."

does this report accurately show the average check amount of restos you know? (i'm assuming it is per person.) do you think it is only counting food items, or wine and booze, too? those could really skew figures, imo.

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