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Japanese food and drink packaging genius...


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General Discussion 7

Japanese food and drink packaging genius...

buttertart | Feb 11, 2011 11:34 AM

Was just reminded of the brilliance of Japanese food packaging by the most quotidian of things, the Ito En (Kirkland) green tea teabag.
Not only does it rip cleanly at the notch, the material the teabag is made from is some kind of gossamer goodness knows what - almost nice enough to make me want stockings made of it. The teabag string could be longer (for American teacups/mugs) and the tag more attractive but otherwise it's a very nice package. Even the translation of the directions on the back into French - from the English, I unfortunately don't know Japanese - is correct.
Among other things that have made my eyes light up are the perfect squeeziness of wasabi tubes and the amazing pastry boxes that have a little paper corral for a bit of dry ice to keep the sweet cold.
Has this artistry taken others' fancy? What products do I need to get my hands on?

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