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Wine

The many hues of wine talent - Jancis Robinson MW

Melanie Wong | Jun 27, 202010:30 PM     2

" . . . It is probably not surprising that the great majority of these Black role models are in the United States, which is also where there is most need for social change, not just for the individuals involved but for the sake of the wine industry itself. Dorothy J Gaiter, who, with her white husband John Brecher, wrote the Wall Street Journal wine column for 12 years, wrote recently for SevenFiftyDaily about wine business leaders who ‘profess over and over that they want more diversity in their ranks. It’s an empty promise. Which is both maddening as well as foolish for an industry that needs to grow its consumer base.’ Just as in the UK, wine is under serious competitive threat from other alcoholic drinks in the US, and yet those putting together ads and marketing campaigns, choosing panel members for discussions, assembling lists for media trips, or commissioning articles, far too often ignore representatives of one of the biggest potential market sectors. . . "

The many hues of wine talent JancisRobinson.com

www.jancisrobinson.com
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