The name of the chain is Elevation Burger, and they opened their first location in San Diego County in Carlsbad. The North County Times has the story. (It is quite an impressively detailed article.)
From the article:
"The chain's claim to fame is its organic burgers. The burgers are freshly ground at the restaurant in a $10,000 meat grinder, and formed by hand into patties. The meat comes from a cooperative of roughly 30 family-run ranches where cattle are fed grass on open ranges."
[He went on to explain the Josh demanded it be so.]
"Ron Weinberg, the franchisee who owns the Elevation Burger at 2461 Gateway Road, has plans to open other restaurants in coming years ---- including his next one in Carmel Mountain, then Mission Valley, Eastlake and possibly UTC or La Jolla."
I will be checking it out, especially to witness the 10 kilobucks meat grinder.
"Our typical customer is actually female, probably in her early 30s, has two kids and is married."
Then again, maybe I won't.