It's a new burger joint and it was rated the best burger in a customer poll by Zagats. People seem love it.
There are a couple stores here, one in Edina and the other in Maple Grove. I checked out the one in Edina. It was good. They keep the menu very simple and the burger actually tastes like there is a piece of meat (beef from a cow) inside the bun. The fries were great too, very nice when fresh and hot. And the ingredients were fresh. It's been 24 hours since I had my bacon cheeseburger and fries, and I don't have a disgusting greasy aftertaste that lingers in your mouth after eating from other popular "burger" joints. I'm not really a big beef burger guy (I prefer turkey), but I'd consider going back.
And another twist to this place is that it offers complimentary shell peanuts.