My claims are the Craft Beer Market in America is based on the false hidden principles of identity with trends based on label appeal, and name appeal...such as "Raod to Ruin" .
Such has caused a market glut with crazy names and a bit of capital for anyone to come up with a craft beer. This disregards the drives that have driven brewers from Europe since beer was invented, namely, quality and taste.
Guiness Jumps in..for a share of the market...
QUOTE Names and labels inspired by a generation schooled on Married With Children, Homer, and South Park.
What spins my head more is Hick Hop advertising posters on buses, that my eyes are involuntarily subjected too, on the streets of NYC.
One reason I avoid stores with shelves of six packs of Craft American Beer, for it is similar to paging through the full to half page Hollywood and Art Flick..foreign film ads in the Weekend or Arts section of the New York Times.
Glut and nothing redeeming....in value....save for revenue. END QUOTE
There may be a claims that the new Guinness Blonde American Lager is simply Guinness marketers and manufacturers way of capturing some of the Craft Beer Market....otherwise known as Crap Beer Market.
In stating this, I offer those with the same understanding or similar concerning the craft beer phenomena, alternatives to the demographic driven glut of supermarket shelves that are loaded with not much beyond crazy name craft beer, in six packs.
That brings me to the point concerning six packs. They are seldom sold in other areas of the world. In demographic driven regions of NYC and boroughs where craft beer is basically absent, one can by single bottles of beer that are just about 16 oz. with entire shelving containing literally dozens of choices from Easter of Germany to Germany, to the UK, and then some.
There is value in such a thirst driven display in supermarkets and stores. One that I find redeeming, over an isle of six packs, that are representative of the glut of small and large craft beer brewers.
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