Is there good supermarket cheese?

I'm lucky to be in an area with great cheese shops. However, every now and then I am in the mood for cheese and the shops are closed. I'm too far from a Whole Foods to satisfy the craving there.

I am guessing that there isn't anything good in the section that keeps the shredded Kraft, but what about the separate section cheese section that most big markets have with supposedly the better cheese?

For me, long ago the better cheese meant Boursin, Alouette and Laughing Cow ... ok, I still like Boursin and Alouette.

Yesterday it was between the Uniekass Aged gouda and Kerrygold Dubliner, imported from Ireland, "Aged cheese with a distinctive taste and a natural hint of sweetness'.

Yeah, fine. The block of generic mild cheddar located under the shredded Kraft tastes the same as this. Same sweaty, wet look when the plastic covering it is removed. Same cheese tray at the hotel convention reception taste.

So is there anything good out there? Or should I just save some money and buy the Velveeta?

Here's a few brands i remember from yesterday (spelling from memory)

Shafts - Blue vein, Serandipity and something else blue
Denmark's Finest - havarti
Zanetti - grassi parmigana regeggio
Soigon - goat cheese
Black Diamond - cheddar
Hoffman's - cheddar
Porter's - cheddar
Rumano - smoked aged jack
Stella - I forget

These are just to jog your memory. I know I don't usually pay attention to the brand when I'm in this section ... All I think is 'better cheese section'.

And, if anyone shops at Raley's, has anyone tried that brie with the fancy tags that says it is hand crafted? It looks pretty, one is a sun tried tomato and the other is some sort of green herb or pesto?