Let the battle begin!
Sure, they aren't the best in town, but they're quick, cheap, and each have a high turnover. I have sushi at least twice a week, and on a student's budget, I am unfortunately unable to frequent such faves as Omi, Japango, Michi, and Kaji. NewGen and SOB are jammed almost every night of the week, and each has their diehard regulars who refuse to walk down the street to the other's shorter lineup. So? Who's it going to be?
My take: SUSHI ON BLOOR
- since the spring, they are getting better fish through a new connection (tuna has been great)
- good rice to fish ratio on the MAKI (my biggest criticism of NewGen)
- rice is never too warm (bad experience at NewGen, like it room temp or cooler)
- larger menu
- very friendly staff
Downside - They aren't open late enough!!!
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