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Food Media

Gendered representations of food in the media


Food Media 152

Gendered representations of food in the media

hungryabbey | Aug 27, 2012 02:42 PM

Hey everyone,

I am in the preliminary stages of a little discourse analysis project I would like to do regarding how foods are gendered and represented in the media. So, for example, the yogurt commercials- yogurt is often represented as a inherently "female" food simply by the vast majority of people in the commercials.
So, chowhounds, can you think of any commercials/ print ads/ TV episodes/ movie scenes where:
-a food is presented as being directed at either a man or a woman (i.e Special K is another one that comes to mind)
- women or men making specific food choices perhaps related to their gender and the social expectations that come along with it (i.e. women ordering a salad, men ordering steak etc)
-women engaged in gendered food roles (ie. women allowing men to eat first, giving men the bigger piece of meat etc) and ditto with men with their respective "roles" (ie. males expecting dinner on table when they come home, men eating before women etc.)

I would also be interested in examples where these stereotypes/expectations are resisted.

Thank you so much for your help! This should be a very interesting project.

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