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French vs. U.S. Wine prices..excessive markup?


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French vs. U.S. Wine prices..excessive markup?

dweeks | Mar 7, 2010 04:20 PM

During our splendid five day vacation, we had a great dinner at Chez Rene. As my wife drinks very little, I ordered a 1/2 bottle of a 2003 Chateau La Cardonne. It was 30 Euros/44 US.

Now, I did not fall off the turnip truck yesterday, and I know that markups of 100% (at least in the US) are not unusual.
Since I really enjoyed the wine, I Googled it when I got back today.

I can buy a 1/2 bottle for $12.99 from Ultimate Wine Shop. Full bottles are $22

With a retail exchange rate of about 1.4, 30 Euros is $42 US.

42 vs. basically 13.

What's wrong with this picture?

This is a markup of 320% more or less.

Did Chez Rene rip me off?

Having said that, we had a great meal, and the boeuf bourguinon was terrific. Better than the bb I had a Chez Dumonet three days later. Dumonet's had too much bacon in the sauce.

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