Many coupons don't apply to what I buy because there are a lot of highly processed foods in the Red Plum etc. offerings.
That said, I do cut coupons but find myself feeling like it's just not worth the effort anymore.
What I'm seeing is the value decreasing, and the amount you have to buy to qualify increasing.
More and more, coupons require you to buy 2 or more, and that's not how I want to roll with many items.
I wonder if the market in general is going away from coupons, dead tree version and otherwise.
I find the best strategy to save money is to look for sales, loss leaders and store brands, but I do have some brand loyalty, and any discount helps.