There's a new Turkish restaurant serving "fast-served Turkish food" - Efendi that just opened on 54th and 2nd. I'm on my way to check it out....I think it's mostly take-out with a few tables, but it looks promising. It's run by the same guy who opened Beyoglu on the UES. I'll report back! The small piece in NY Magazine by Gael Greene looked promising (as did the picture of his food).