What is this "Zagat" that you talk so much about? You imply that it's the old-folk's guide to restaurants, but I'm in a building full of old folks, and nobody's heard of it. To declare your site the "anti-Zagat" falls flat if nobody knows the reference.Why not call it the "anti-Michelin Guide"? That's the book that all these folks know. You sell yourself short mocking an unknown.Nonetheless, you've now got me curious to go to a bookstore and look for this so-called Zagat's. Is that really the effect you were after?