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Chicago mag reviewing restaurants that haven't opened yet?

susanb | Aug 25, 200202:48 PM

This is the second time this has happened, and I'm curious what you think about it. This month's Chicago magazine has a sidebar feature called "Openings" in the restaurant section. Here is what it says about Monsoon, word for word (following discussion of several other restaurants): "And the dramatic interior at Monsoon complements inventive Indian-inspired Asian cuisine, such as a pan-seared striped bass with saffron rissoto cake and a tomato-fennel broth (pictured here $20)." A photo of the bass accompanies the article. Nothing in the article suggests that any of the restaurants are yet to open.

Sounds good, so we tried all week to call Monsoon, at various times, but no answer. I could be mistaken, but I don't think it's opened yet. (Local Palate calls it "soon to open.")

So if it hasn't opened yet, how does Chicago Magazine get to not only describe the cuisine, but call it "inventive?" Is this based on a publicity packet, or did they get a pre-opening tasting? I'm not in either trade (restaurant or publicity) so I don't know how this works. Either way, I'm uncomfortable with what seems like an implication that Kira Hesser has been to the actual operating restaurant and found its cuisine inventive. On a prior occasion, the magazine raved about a dish at MK North though that restaurant was several weeks away from opening. Any opinions?

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