Food Media

Would This "Celebrity Endorsement " Get You to Buy In?


Food Media 16

Would This "Celebrity Endorsement " Get You to Buy In?

al b. darned | Sep 18, 2012 11:57 PM

Hofmann hot dogs have been a staple favorite in Central NY; since the late 1800's. And, like a lot of regional foods, they have a "cult following" where ever CNY ex-pats congregate. They were made by a family-owned company until a couple of months ago, when they were purchased by a group of strange bed fellows. The investment group's plan is to take the brand national. Toward that end, they have hired Takeru Kobayashi, the national hot dog eating glutton...I mean champion help flog the brand. As part of the deal, he gets his own brand of hot dogs within the Hofmann brand eventually.

The deal and other details here:

This even got picked up by the HuffPost:

My question to you is this: If you had never heard of, much less tasted, a Hofmann frank (yes, they are called "franks") would Kobayashi's endorsement sway you to try them? Or would it have the opposite effect? No effect at all?

If a Hofmann hot dog store opened near you would you go there?

Lastly, would you buy Kobayashi brand hot dogs?

Want to stay up to date with this post?