The signs have gone up in the windows of the old Gelato Paradiso location announcing CéFiore in their old spot, across from the Hollywood Roosevelt Hotel and the Chinese Theater. Brown paper covers the windows, too, and the freezer cases were removed about a week ago. So CéFiore will have a prime spot in the 6922 Hollywood building with Coffee Bean & Tea Leaf, America Apparel (the clothing equivalent of Pinkberry), and every gourmet's favorite, Hooters, and it will be just a few doors away from the new H&M. And tourists from around the country and the world be be exposed to the brand, too.
Pinkberry has reporterdly laid their claim at Hollywood & Vine, with considerably tonier company like Katsuya by Starck, The W Hotel, and Whole Foods.