" . . . The backlash was swift. Declaring that you want to replace family-run, neighborhood-oriented storefront retail with computerized protein-bar transaction cubes is not really the fast track to community embrace. There’s a lot to loathe (and a lot to mock) about Bodega, including the name itself, which nods to the immigrant families who often own the stores the startup wants to put out of business. (Thoughtfully, Fast Company asked McDonald about that. He replied, “We did surveys in the Latin American community to understand if they felt the name was a misappropriation of that term or had negative connotations, and 97% said ‘no’.”) . . . "