Just wanted to weigh in with my opinion about Bloom (on Pico around Curson) and its lunch offerings, specifically the burger. We had lunch there on Saturday and 4 of us (2+2) split the Gorgeous Green Salad, the fish tacos and the burger. All were excellent and the salad had tiny little edible flowers in it (nasturtiums? but very small and delicate).
In the day of the $15 burger, Bloom's was $9.50 and 1/2 a pound. It came on a nice soft wheat bun with some cheddar cheese (my daughter's choice, but there's also Swiss, Jalepeno Jack and Provolone), lettuce, tomato and a garlic aioli on the side. The fries were crispy brown and oh so good. We ordered it medium rare and it came medium rare. I preferred it to Ford's Pub Burger and Literati II's gourmet $14 burger; rated it a bit less than Wilson's (which is quite a bit more baroque, coming as it does with a short rib chili on it). The mint lemonade was fantastic, as was the fresh squeezed oj. My Arnold Palmer was kind of bland. Also, they are now serving drinks in plastic cups instead of pint glasses -- or they were that day, anyway.
Only disappointment was dessert: we went to the dessert case, and there were very few selections (many fewer than at La Dijonaise, for example). We chose a raspberry tart, which was pretty good and an apple tarte tatin, which should have been heated a bit and was not very tasty.
Place was packed at 1:30 PM on Saturday. Lots of pretty people.