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Melanie Wong | Jun 3, 201909:52 PM     2

" . . . Price is such a powerful indicator because it’s all shoppers really see, beyond the color. Other critical factors in banana production—those that have to do with labor issues, worker compensation, and environmental stewardship—are more or less invisible to the customer. For most of us, a banana is just a banana. That’s something Roesser wishes could change. . . "

Bananas are getting cheaper. That low price comes with hidden costs. New Food Economy

We pay less for bananas today than we did a decade ago. That low price is misleading—and makes it harder to benefit workers and the land.

newfoodeconomy.org
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