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Wine

Armand de Brignac launches its most expensive Champagne ever

zin1953 | Jul 2, 201501:40 PM     8

"Jay-Z’s Champagne brand Armand de Brignac has launched its most expensive fizz ever: a Blanc de Noirs.

"Although it’s recommended retail price has yet to be confirmed, the new Champagne – which is made from purely Pinot Noir grapes – will sell for around £600-700 in the UK according to Armand de Brignac CEO Sebastien Besson, making it 50% pricier than the brand’s current costliest label, the rosé, which sells for around £300.

"Besson told db yesterday, where he officially unveiled the Blanc de Noirs, that the high price of the Champagne was due to the limited quantities produced: less than 3,000 bottles have been released.

"However, the new Champagne – which comes packaged in a pewter bottle – isn’t the region’s most expensive Blanc de Noirs. It may be a touch pricier than Bollinger’s Blanc De Noirs Vieilles Vignes Francaises (which sells for around £500) but it’s cheaper than Krug’s Clos d’Ambonnay, a pure Pinot Noir Champagne which costs £2,000." (article continues)

Armand de Brignac launches its most expensive Champagne ever

www.thedrinksbusiness.com
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