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Area IV - early price creep?


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Area IV - early price creep?

DoubleMan | Jul 15, 2011 11:34 AM

Whine alert.

Went to Area IV about a month ago and had a very tasty meal, and also a great value. Entrees were $14-18. But now their website is showing entrees at $19-25. Sides were $5-6 and now they are $8-11. Maybe portions (or something else) has changed, but if it's simply price creep, that's pretty lame of them. The early menu we had was hitting that mid-range perfectly and offering great value, having to pay 20% more for the quality of food we got really eats into that value. I hope they still offer 500mL of solid wine for about $16.

Another note - the roasted chicken entree is just the Zuni Cafe recipe, or slight variation, which is a good thing. The one I had on a recent trip was good (flavorful but a bit dry, with a great bread salad), but I'm not sure they were giving the chicken the full two-three days of pre-salting they should. It's $19 now, was $16. I'm interested to hear if anyone has had it recently and what their thoughts were. I've been long puzzled why more places haven't used the Zuni technique on their chickens, and I was happy to see Area IV do so, even if they weren't quite nailing it.

I understand restaurants need to pay their bills, but it's still disappointing to see prices change so quickly. At least Barbara Lynch would wait a little while before having prices go up 30-40%.

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