In her product review on Sur la Table's online catalogue, Carol C. wrote: "Until you've had a high-powered blender you don't necessarily understand the difference. It's enormous.Yes, it's a blender, but Vitamix redefined the category." So yeah. There's that. We chose this particular Vitamix because it's shorter (therefore wider) so that it can fit better under your kitchen cabinets on the countertop. The carafe still holds 64 ounces, but it's quieter than other versions with a 7-decibel sound reduction (Yesss: your cat or dog won't freak out as much), even with a 1,440-watt motor and 2.2 horsepower. Choose among the candy apple red, onyx, or ruby colors. Price: $529.