HEY! Have you heard? SunChips' new compostable bag is LOUD. I SAID IT'S LOUD. A brief look at its ascension to Internet stardom:
2/22/2010: This guy gets a bag and tests it on a decibel meter. Conclusion: "Frickin' loud."
3/31/2010: Frito-Lay officially introduces the bag to the world at an event in Los Angeles.
5/6/2010: The chip bag is compared to a chain saw on YouTube.
6/5/2010: The Facebook group SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG has its first and only discussion thread created. Currently, over 30,000 people have "liked" it.
7/14/2010 Wasted Food writer Jonathan Bloom gets his hands on a bag and blogs about it: "My first reaction was: ‘Holy crap, this bag is loud.’ Then, I thought I was just being sensitive because my son was napping."
8/18/2010: The Wall Street Journal publishes over 800 words about the bag.
One more listen: