The Colonel may be from Kentucky, but he’s making strides in Canada. KFC Canada has promised to buy chicken from suppliers with improved animal welfare—less crowding, a phase-out of growth hormones, more humane slaughter techniques—and to add a vegan fake “chicken” item to its menu.

According to Canada’s CBC News, the move comes in response to five years of protests led by People for the Ethical Treatment of Animals (PETA), including “12,000 protests at KFC restaurants and outside the homes of company senior executives.” Celebrities have gotten involved: Paul McCartney, the Dalai Lama, and Chrissie Hynde. “It’s going to drastically reduce the suffering of chickens in slaughterhouses and also … improve the living conditions for animals while they’re on the farm,” said Matt Prescott, PETA’s assistant director of corporate affairs.

KFC Canada is owned by a different company than KFC outlets in the United States and other countries. The campaign continues in those countries. “All we want is for KFC worldwide to do what KFC Canada has done,” said Prescott.

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