I Paid: $3.29 for an 8.5-ounce bag (prices may vary by region)
Dispensing with the word games for a second: I tried two new varieties of Kettle Cooked chips, Kettle Cooked Crinkle Cut Original and Kettle Cooked Harvest Ranch. Both, as mass-marketed potato chips go, were good. The crunch was substantial, the salt level adequate but not over the top, the flavor balance excellent. Harvest Ranch claims to have the tang of buttermilk and sour cream; the ingredients include buttermilk and sour cream, and the chips taste of buttermilk and sour cream. It’s a minor miracle. The Crinkle Cut Original chips are even more interesting from an elemental perspective, as they have as few as three ingredients total: “Potatoes, Sunflower Oil and/or Corn Oil and/or Canola Oil, and Sea Salt. No preservatives.”
People are (justifiably) always carping about big companies and their soulless, chemical-laden, overly sweet or overly salty garbage food. And, granted, eating even handcrafted artisanal potato chips is not the fast road to good health. But if you’re going to have a salty snack, Kettle Cooked chips are an option worth considering.