After running a farcical April Fools’ ad for canned unicorn meat, web store ThinkGeek received a 12-page cease-and-desist screed from the National Pork Board, demanding that ThinkGeek stop using the phrase “the new white meat,” thinking it too similar to its slogan “The Other White Meat.”

“We certainly understand that unicorns don’t exist,” Ceci Snyder, vice president of marketing for the National Pork Board, told the Associated Press, which snickered over the fracas. “Yes, it’s funny. But if you don’t respond, you are opening your trademark up to challenges.”

Using the pork slogan ironically is pretty played out anyway. Please the law dogs and let it join its brothers “It is what it is” and “Whaazzzuuuup?” in the Dated Expressions Graveyard, never to be resurrected. Potential other slogans for unicorn meat:

• It’s Sacrilicious!
• New! And Improved!
• Now with more Retsyn!
• It’s that great taste that’s oddly familiar.
• E. coli and Salmonella Free!
• Out of the legends and onto your plate.
• Now with 20 percent more horn.

[Via Grist]

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