Someone’s in the kitchen with the Food Network, and together they may be cooking up a new food magazine, says a gossipy piece in Condé Nast Portfolio. The story notes that Hearst has been siphoning off editors from Every Day with Rachael Ray, and that the publishing giant has already handled other “TV-to-print” mags such as O, The Oprah Magazine and the now-defunct Lifetime.

Will the new publication be a hit or a miss? The Portfolio piece, quoting a “well-placed source,” says that “Hearst is not the first publisher Scripps approached with the idea … The problem is that the network’s personalities aren’t an automatic part of the package. And of course Ray, possibly the network’s biggest star, has her own magazine, as does Paula Deen. ‘All you really get is the logo,’ says the source.”

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