The lawsuit, by an association representing about 75 percent of Burger King franchisees, is proceeding to trial. DailyFinance writes:
“When the parent corporation added the double cheeseburger to that dollar menu in 2009, the National Franchise Association, which represents about 75% of Burger King franchisees, sued. Apparently, double cheeseburgers cost more than $1 to produce (another fact consumers probably appreciate: What could the double cheeseburger possibly be made of to cost less than $1 to produce?).”
So, in the era of the $2 Taco Bell meal deal and the increasingly aggressive dollar menu concept at a number of different restaurants, there is, apparently a breaking point. That point being the $1 double cheeseburger.
Beyond the internal health of Burger King, the lawsuit re-raises an ugly and longstanding question about what, exactly, is going on with the American fast food industry that someone could even begin to think about charging a dollar for a double cheeseburger in the first place? A cow died and was processed*; buns were baked; everything was shipped, cooked, reassembled, served, and money was taken in and then accounted for. There’s probably a paper wrapper and condiments. It’s gotta be more than a buck. You’d hope it would be more than two.
*Or, more typically, many cows died and many of their bits were processed and combined.
Image source: CHOW.com