Carman became intrigued by a steady flow of positive ink over on Yelp about a place called Sergio’s Ristorante Italiano. So what did he do? He drafted a well-known Italian chef with more than 20 years of kitchen experience to dine with him at the place and size it up.
This is what journalism is supposed to do: find a claim, be suspicious of that claim, put the claim to some sort of rigorous test, and then report the results, whether they're good, bad, or mixed.
The result in this case is a good old fashioned punch-up of a review, tempered in the comments by, you guessed it, more favorable, if qualified, assessments by Joe or Jane Everybody. ("I also suspect Mr. Carman and Claudio dined at Sergio's on a bad night.")
All in all, a worthwhile meditation on how opinion on a restaurant forms, and how fickle it can be. Perhaps not coincidentally (is the Zeitgeist shifting? is Zeitgeist even a word we can use anymore?), DailyFinance has a thought-provoking if overly black-and-white story about how the era of curated content is back as the shortcomings of the masses and the damage done by astroturfing become increasingly clear.