The Guardian brings news of the new broadcast schedule for Britain’s Channel 4, and it’s enough to make me wish my TV lived in London. British food heavy-hitters Jamie Oliver and Hugh Fearnley-Whittingstall are joining forces to campaign for reform in the poultry industry.

Jamie’s Fowl Dinners addresses the issue of industrial poultry farming—an issue that Oliver has already taken up with Sainsbury’s, the grocery chain for which he is a spokes-celebrity. As the article reports, “The programme’s climax will be a gala dinner, with chicken on the menu, attended by celebrities and members of the public.” But before he lets them eat, Oliver “will reveal to his guests some of the ‘hideous’ ways chicken-related dishes make their way from farm to fork through a series of ‘shocking demonstrations.’”

Delicious. So much better than reruns of Rachael Ray.

Fearnley-Whittingstall isn’t one to be left behind in the food ethics department. “In Chicken Run, a three-part series, Fearnley-Whittingstall challenges all the major supermarkets to change their ways,” the article reports.

To show the public ‘what happens to chickens that are sold for less than the price of a pint of beer’, the River Cottage chef sets up his own intensive-rearing chicken farm near his home in Axminster, Devon. He will be shown breaking down in tears at the plight of the unnaturally large 39-day-old broiler chicks, crying: ‘I can’t kill another chicken.’

Food Network, are you listening? Who is going to save the American industrial chickens?

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