The Los Angeles Times published an article Wednesday titled “You Too—Yes, You!—Can Be a Food Blogger.” Written by Regina Schrambling, the piece is not a how-to so much as an if-I-can-do-it-so-can-you tale of one “techno-dunce” and the food blog she created in just a few hours. The blog is called Foodfake, and it’s got photos!

The weird thing about the article is not its utter lack of writerly liveliness (although the flat prose does seem odd, considering that Schrambling’s real blog, as’s FishbowlLA points out, can be “furious and funny”)—it’s the peculiar outdated quality of its astonishment about how easy blogging is:

Getting into the cyber-kitchen used to take money, for every step from registering a domain name to contracting with a server to host a website. It also required expertise worthy of molecular gastronomy—five years ago, I had to pay a designer who could write HTML code. Now anyone looking to unleash his inner A.J. Liebling can sign up for a free blogging program and start typing.

Five years ago, sure, but five years in Internet time is 50 years in trend time. When will newspapers learn? As the Knife writes:

Of course anyone can be a food blogger—anyone can be any kind of blogger and by now, most people are. We can also create our own radio stations on or, add random comments to the most carefully researched articles and Google How To Build A Nuclear Bomb. The internet is a powerful and occasionally scary place, although not so much that there was any point to you creating an anonymous (!) blog with a name like FoodFake.

I really would have preferred to see an article called “Of Course You Can Be a Food Blogger! But Here Are 20 Reasons You Shouldn’t.” Judging by some of the news gushingly distributed via the Gourmet Weekly newsletter, however, it’s too late for that:

FOOD PHOTOS FOR AMATEURS: Ever swooned so much over a perfectly plated meal that you’ve just had to snap a shot before taking the first bite? You’re not alone. We were thrilled to learn that Olympus has a ‘cuisine function’ on seven of this year’s point-and-shoot digital cameras. The function is basically a macro setting that works especially well for food photography.

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