Hulu has announced its first-ever series of original food programming dubbed “Hulu Kitchen” with major names attached, including author and fiery food personality Chrissy Teigen, and David Chang, founder of the Momofuku restaurant empire and Majordomo Media.
The two familiar faces in food, Teigen and Chang, along with Vox Media, will begin work on the tentatively named “Family Style”—a cooking and talk show which explores both hosts’ connection to friends and family through eating and dining—with more programming to be announced.
Already a New York Times #1 best-selling author, Teigen and her production company, Suit and Thai Productions, have inked a two-year deal with the streaming service, which enters the original food programming arena for the first time, following the success of others, like Netflix’s “Chef’s Table” (also with David Chang). Teigen, Chang, and Vox plan to create a full catalog of food-related programming for Hulu including potential scripted series.
Chang cites a very personal connection to “Family Style” and its concept, saying, “It’s reminded me of why I got into this business, to make someone feel joy and happiness through food,” and adding [about his co-host Teigen] “she is honest and always trying to educate and show different perspectives [on food].”
Teigen and Chang, who were acquainted through one of his restaurants years ago, enjoy a close relationship and will be working together for the first time on “Family Style.” Chang, no stranger to the food mediasphere, recently launched Majordomo Media, producing podcasts, television, and editorial content all focused on food and culture.
Vox Media, the parent company of Eater, will co-produce “Family Style” and much of Hulu’s other expected food content including “Eater’s Guide to the World,” a docu-series that taps into the media brand’s knowledge of the world’s most interesting and delicious cuisines via their extensive network of journalists.
“For nearly 15 years, we’ve had the pleasure of helping millions of people find new restaurants and cuisines, learn about the food industry at large, and share it all with people they care about,” says Eater’s Editor-in-Chief Amanda Kludt. “For Hulu audiences, we’ll lean into what we’re known for and broaden our scope to create accessible and inspiring shows.”
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