Reese's Debuts New Peanut Butter Eggs For Easter 2024
No, it's not the Easter Bunny, there is something a little sweeter — as well as little and sweet– coming around the bend for this upcoming Easter holiday. That's right, Reese's, purveyor of delicious peanut butter and chocolate-based candies, is introducing a new addition to its holiday candy lineup for this Easter, a miniature version of its famous (and delicious) Reese's Peanut Butter Eggs.
The new product, called Reese's Peanut Butter Mini Cups Unwrapped, will be sold in 8-ounce bags and will be, as their name indicates, unwrapped for easy and convenient snacking. The eggs will feature Reese's signature milk chocolate coating and delicious peanut butter interior. This new product is being released alongside Reese's other Easter offerings, including Reese's Peanut Butter Bunnies, and Reese's Peanut Butter Eggs. The newest addition to Reese's Easter holiday lineup and a part of its larger (and expanding) repertoire of holiday candies.
More holiday fun (and more peanut butter)
The new Reese's Peanut Butter Mini Cups Unwrapped is only the latest member of Reese's holiday lineup and a great new addition to Reese's stronghold over Easter candy. The new miniature cups are a fun spin on its original Easter candy, the Reese's Peanut Butter Egg, which was originally released across the United States in 1967 to celebrate the springtime holiday, according to Patriot News. The seasonal product quickly became a holiday staple after its initial seasonal release. Many Reese's enthusiasts look forward to the limited, seasonal release of Reese's Peanut Butter Eggs each year, with many fans of the product even buying the eggs in bulk to eat them year-round.
But this doesn't mean that Reese's seasonal candies are limited to Easter. Nearly 30 years after the release of its peanut butter eggs, Reese's began expanding its holiday candy lineup. In 1993, Reese's first released its Christmas Tree shape alongside a pumpkin to celebrate Halloween, according to the Statesmen Journal. And in 1997, the company began making Reese's hearts, to make Valentine's Day just a bit sweeter. In recent years, Reece's has gotten even more creative with its shapes, and at times the Reese's holiday lineup has included snowmen, holiday lights, Santas, stockings, bells, ghosts, bats, and skeletons.
In 2019, the company even released "Mystery Shapes," which primarily looked like misshapen blobs or perhaps lumps of coal to match their nonsensical red-and-green holiday-themed marketing. Thankfully, the latest addition to Reese's chocolatey, peanut buttery offerings, emulates the original egg shape, albeit in a much tinier form.