What DOC Means On Italian Wine Labels

Italy is one of the world's top wine-producing countries. When you stroll through a wine store, there'll be aisles dedicated to showcasing only Italy's best, from creamy biancos (white) to bold-tasting rossos (red). While the best measure of a wine's quality is through a taste test, a quick glance at the label can often reveal whether a bottle is worth bringing home with you or not.

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If you're new to buying Italian wines, this can be a bit tricky with terms like "DOC" and "DOCG" boldly displayed front and center on the label. Much like the markings of VSOP on cognac or bottled-in-bond on bourbon, these phrases are all parts of a unique quality classification system specific to Italian wines.

"DOC" refers to an appellation system known as Denominazione di Origine Controllata (DOC), or "controlled designation of origin." When you spot "DOC" on a wine label, it signifies that the wine is guaranteed to be one of the roughly 330 designated wine varieties produced throughout Italy. Depending on the specific type of wine, it must adhere to strict regulations tailored to that varietal.

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Italian wine labeling 101

These regulations cover everything from the types of grapes used to harvest yields and aging requirements. The DOC system also ensures that the wine originates from a specified wine-growing region in Italy, often indicated on the label. Above the DOC rank is the prestigious DOCG (Denominazione di Origine Controllata e Garantita), or "controlled and guaranteed designation of origin." This is the highest classification for Italian wine, reserved for the finest bottlings. To earn this distinction, a wine must undergo an even more rigorous quality control process and pass a government taste test. This is excellent for consumers, as you'll be able to make more informed choices this way!

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The Italian wine industry is enormous, projected to generate a whopping $6.5 billion in revenue for the country in 2024 according to Statista. Given its economic significance, it's no wonder that the Italian government is very serious about safeguarding the reputation of Italian wine. Since DOC and DOCG give you valuable clues about the wine's quality, understanding what they mean will greatly improve your odds of finding a bottle that suits your taste.

A few DOC-labeled wines to get you started

With over 300 different Italian wine varietals to choose from, you're never truly short on choice. That can be a bit intimidating for new-comers to this corner of the market, however. So, here are a few recommendations to get you started.

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If you want to taste the best that Italy has to offer, you can check out the Giacomo Conterno Monfortino Barolo Riserva DOCG. Made from nebbiolo grapes that are commonly grown in the Piedmont region in northern Italy, this wine is hailed as an icon of Italian winemaking; boasting deep, robust flavors.

However, since top-tier wines like the Barolo come with a hefty price tag, you may be more tempted by budget-friendly options like the La Cacciatora Barbera d'Asti, another DOCG offering. Made from Piedmont's barbera grapes, it offers a wallet-friendly alternative while still delivering bold, dry flavors with a smooth finish and a touch of acidity. It would be an excellent entry point if you're new to this corner of the wine market!

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