From the WSJ, in an article titled, "Smaller Size? No Thanks to This Pledge":
>>>In 2010, 16 food and drink makers made the joint pledge to shave one trillion calories from the products they sell in U.S. stores and vending machines by 2012, and 1.5 trillion calories by 2015, both compared with 2007 levels. The firms were all members of a newly formed group called the Healthy Weight Commitment Foundation—the culmination of several years of talks with each other and with the Robert Wood Johnson Foundation on how the industry could help shrink American waistlines.<<<
So why do I think this is a silly idea? Here's why, continuing from the article:
>>>But skeptics point out that the pledge's big central number represents just 2% of all calories produced by these companies. And it looks a lot smaller on a per-person, per-day basis: just 14 calories,...<<<
Decide for yourself: http://online.wsj.com/article/SB10001...