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Beer, Cider, & Sake 24

The Next PBR: 22 Old Beers Ready for a Rebrand

zin1953 | Jun 25, 2015 09:25 AM

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Pabst Blue Ribbon. The beer that made it cool to drink cheap beer. The brand that figured out Millennials before anyone else, then sold a metric fuckton of adjunct lager to 'em. As the flagship of Pabst Brewing Co., and the proud recipient of exactly one blue ribbon for being "America's Best" beer at Chicago's 1893 World Columbian Fair, PBR's brilliant reinvention turned it into a hugely successful retail metonymy for The Hipster (along with American Spirit cigarettes, Ray-Ban Wayfarers, et cetera).

But Joseph Pabst's namesake brew is far from the only affordable, sorta-retro #dadbeer on the shelves, so now that it's firmly established in the ironic bottom slot of the nation's beer menus, we're looking for what's next. Below, find 22 American beers that we humbly hypothesize to be capable of following in the Blue Ribbon's impressive rise to the highest heights of the deliberately low-end beer market.
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The Next PBR: 22 Old Beers Ready for a Rebrand

Sometimes, Pabst just seems so "mainstream."

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