Chowhound Presents: Table Talk with Yotam Ottolenghi and Helen Goh of Sweet: Desserts from London's Ottolenghi | Ask Your Questions Now ›

Beer, Cider, & Sake

Brewery Beer

What NYC brewery marketed regular beer as "premium"?


Beer, Cider, & Sake 3

What NYC brewery marketed regular beer as "premium"?

Howard_2 | Jun 22, 2014 10:17 AM

In the NY Times recently, a reader noted that his father had worked in a brewery 60 years ago that marketed the same beer under its "regular" label, and also under a different label as "premium" (see ).

Does anyone know more about this brewery, specifically, or about this practice today? (We all know that price, labelling, etc of items often has a strong impact on consumer judgements, so I'm not interested in the generic condition.) Thanks.

Want to stay up to date with this post?

Recommended From Chowhound