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Chain Restaurants

What Would a Move to Organic Milk Cost Starbucks (and Us)?

Melanie Wong | Oct 5, 201401:06 AM     4

"Starbucks Corp. (NASDAQ: SBUX) may soon find itself in a media swarm at the same time that its shares have pulled back handily from recent highs. Howard Schultz and his team are likely will have to at least consider or calculate the costs of a move that could be a risk to Starbucks’ profit margins or which may raise prices ahead for its customers. A movement is currently underway to try to get Starbucks to switch to using organic milk in its coffee beverages, and this coming weekend there is a planned social media swarm with calls for Starbucks to make this switch."

What Would a Move to Organic Milk Cost Starbucks (and Us)?

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