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Not About Food

meaningless slogans


Not About Food 103

meaningless slogans

smartie | Dec 14, 2009 03:18 AM

There is a post about 'Farm Fresh' eggs currently and it got me to thinking that there are slogans put out by advertizing agencies for products that are meaningless. What is farm fresh? When was it fresh?

I thought of 'Doorstep Fresh' which you see on English milk bottles (milk still delivered there).

Also in the UK many cafes proudly announce 'freshly cut sandwiches'. The sandwich was just cut but it was made days ago?

Maybe it's the word fresh. Makes us think the product is better than it is.

Any others?

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