+
Melanie Wong | Jul 24, 201711:43 PM     12

Not often that I can report on a food business's branches in two different countries. The most recent was visits to Joe & the Juice Købmagergade in Copenhagen and the new location on Howard Street in San Francisco's SOMA.

In October 2015, I stumbled into Joe & the Juice Købmagergade thirsty after visiting The Rundetaarn nearby. With menus in English and American-sounding names and graphics, I was surprised to learn that this was a local Danish chain.

The juice bar was fragrant with the scent of fresh squeezed citrus and other fruits. I asked for something less sweet and tending toward savory.

The staffer recommended the two-ounce Ginger Shot. Pressed to order apple juice spiked with fresh ginger root was a bit sweet to bring out all the fruitiness with a strong and biting ginger kick. Just the right afternoon pick-me-up without being too filling.

In May 2017, I met a friend at the new Joe & the Juice at 301 Howard Street in San Francisco. WiFi is strong here and there are plenty of electrical outlets

The clean, modern lines of Danish design were a welcome change from the copycat reclaimed wood look at too many of the City's cafes. Seats are quite comfortable.

I tried the same Ginger Shot. The San Francisco version was less sweet and the ginger much more subdued. It was not nearly as distinctive nor energizing.

I also tried the Spicy Tuna sandwich with tuna, jalapeños, tabasco, tomato and pesto between flatbread.

The sandwich was not particularly spicy. It was also remarkably stingy with so little filling for the price.

Early press accounts for the San Francisco branches have remarked on how physically attractive the staff are. I would concur. But I'd also add that they are poorly trained and the shop has no clear system for placing, paying or picking-up orders at the counter. Customers are confused about how to start and why it takes so long to get their food and beverages.

Joe & The Juicemappointall-storespointall-stores

A Juicer is not a machine - Welcome to the world of JOE & THE JUICE

www.joejuice.com
Want to stay up to date with this post? Sign Up Now ›

More from Chowhound

A Top Chef’s Tips for Keeping It Healthy While Traveling
Guides

A Top Chef’s Tips for Keeping It Healthy While Traveling

by Marisa Churchill | BraunS/E+/Getty Images People...

Tuna Again?! Why You Should Consider Eating the Same Lunch Every Day
Supertaster

Tuna Again?! Why You Should Consider Eating the Same Lunch Every Day

by Grace Gonzalez | If you’re as indecisive as I am, choosing what to eat for lunch every day of the week can be a stressful...

Throw an Italian Aperitivo That Will Put Summer Happy Hours to Shame
Entertaining

Throw an Italian Aperitivo That Will Put Summer Happy Hours to Shame

by Pamela Vachon | The tradition of Italian aperitivo is, by its very nature, a civilized affair. Drinks are light, lively...

Fruit and Cheese Pairings for the Perfect Summer Cheese Board
Guides

Fruit and Cheese Pairings for the Perfect Summer Cheese Board

by Amanda Balagur | Summer fruit is ripe for pairing with all your favorite cheeses, but there are some guidelines to...

See what's new!

View latest discussions ›

Get fresh food news delivered to your inbox

Sign up for our newsletter to receive the latest tips, tricks, recipes and more, sent twice a week.